Over the course of numerous successful marketing campaigns on YouTube and TikTok, we have fostered a longstanding partnership with BOTB (Best of the Best). These campaigns have been designed to achieve the primary objective of increasing awareness and driving sales for the BOTB Dream Car Competition, a highly anticipated opportunity for participants to win their dream car. Spanning across multiple years, each campaign provided new insights. We refined our strategies continually, ensuring that the message for BOTB was optimal and resonated with the audience.

  • Platforms

    YouTube & TikTok

  • Objective

    To amplify the number of viewers into active participants of the competition.

  • Client Details

    Established in 1999, BOTB has consistently realised automotive dreams for enthusiasts. To date, they have awarded over £44 million in cars, with hundreds experiencing the joy of winning. Every week, BOTB made sure two lucky participants had the keys to their dream cars handed to them.

  • Strategy Chosen

    Delving into BOTB's dedication to excellence and innovation in luxury dream car giveaways, we carefully aligned our strategy to resonate seamlessly with BOTB's values. By harnessing the genuine reach of our selected influencers, we successfully reached over thousands of views, significantly augmenting BOTB's brand exposure and audience engagement. Through strategic influencer collaborations, we precisely reached BOTB's coveted audience, reinforcing the brand's unwavering commitment to delivering exceptional dream car experiences.


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