Over the course of numerous successful marketing campaigns on YouTube and TikTok, we have fostered a longstanding partnership with BOTB (Best of the Best). These campaigns have been designed to achieve the primary objective of increasing awareness and driving sales for the BOTB Dream Car Competition, a highly anticipated opportunity for participants to win their dream car. Spanning across multiple years, each campaign provided new insights. We refined our strategies continually, ensuring that the message for BOTB was optimal and resonated with the audience.