Squarespace, a leading provider of website building and hosting services, recently implemented a strategic campaign to reach an automotive audience and increase brand awareness within the industry. By leveraging the power of video integrations on YouTube, Squarespace successfully achieved a remarkable reach of over 1.5 million views across four different videos.
The primary objective of Squarespace’s campaign was to raise brand awareness for their services specifically tailored to the automotive industry. With their software as a service platform, Squarespace enables users to create and customize websites easily using pre-built templates and a user-friendly drag-and-drop interface. By targeting the automotive industry, Squarespace aimed to showcase how their website-building tools and hosting services can benefit car enthusiasts, automotive businesses, and professionals in the field.
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