Why Influencer Marketing is Essential for Building Brand Loyalty
Building brand loyalty is paramount for influencers and businesses seeking to stand out amid fierce competition. Influencer marketing has emerged...
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Influencer Marketing Metrics Beyond Likes and Followers
Influencer marketing has become a pivotal strategy for brands looking to connect with their target audience authentically. While likes and...
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How We Select and Vet Influencers for Our Campaigns
With follower count being a competitive foreground for some influencers, this can lead to people purchasing followers or ‘faking’ the...
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How we source influencers for brands
At Four Stroke Media, our approach to influencer sourcing is a mix between established relationships, trusted collaborations and utilising technology....
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2023 round up at Four Stroke Media
Reflecting on 2023, Four Stroke Media had one of our best years yet! Starting with events, throughout 2023, our team...
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The Impact of Influencer Marketing on Consumer Behaviour
Influencer marketing is essentially a form of marketing where brands collaborate with like minded content creators to promote their products...
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The Rise of Nano-Influencers and Utilisation
In recent years, the world of influencer marketing has undergone a significant shift. Gone are the days of solely relying...
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The Benefits of Influencer Marketing for B2B Brands
Many B2B marketers assume that influencer marketing is not suitable for their brand, but this is far from the truth....
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What we look for in our team members
When building our team at FSM, we look for specific qualities that we know will make a successful member of...
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How to learn from your campaign results
Influencer marketing has become an integral part of brand promotion and advertising strategies. Influencers have the power to sway consumer...
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